NEWS16 December 2011

Media Monitors makes another Asian buy

Asia Pacific M&A

MALAYSIA— Media Monitors has acquired another media monitoring and analysis business in Asia, MediaBanc, just days after inking a deal to take over China Clipping.

MediaBanc has operations in six south-east Asian countries – Malaysia, Singapore, Indonesia, Thailand, Philippines and Vietnam. It employs 325 staff and offers print, radio, television and online monitoring.

Media Monitors CEO John Croll (pictured) said the two acquisitions add over 1,300 clients. “Bringing the skills and resources of these two companies into the group will allow us to stay ahead of our clients’ media intelligence requirements in a dynamic media landscape,” said Croll.