The partnership is the first iteration of a new feature from Measure Protocol that allows consumers to join themed communities from within its MSR app. The app allows users to monetise and control their data through surveys and other data-generating tasks.

Through the communities, members can earn rewards when sharing data and opinions, and community managers can obtain access to engaged members for research purpose.

Grant Johnson, president, Interpret, said: “Measure provides us with a mobile and consumer-centric approach to bring value to our members. Gamers are particularly tech-savvy and demanding and Measure’s privacy-first blockchain-powered approach keeps us ahead of the game.”