Prior to joining Measure, Wates (pictured) was global head of operations for Zappi, where he oversaw customer, sample, product and business operations. He has also worked as global operations manager for GfK, and began his market research career as a media researcher with TNS Media (now Kantar).

Owen Hanks, CEO of Measure Protocol, said: “Guy’s knowledge of data analysis, and depth of experience in the market research space, alongside a passion for new technology makes him a great addition to the team.”

“We’re looking forward to his contributions and skills at nurturing and furthering industry relationships to keep bringing solutions like blockchain to the mainstream.”

Wates added: “This is definitely one of the most exciting things I've been a part of; I love the fact Measure is seeking to fix a problem of which the industry has been aware but has done very little to date to solve. We must begin treating our ‘contributors of data’ with more respect; I believe that blockchain holds a large piece of the solution.” 

Earlier this month, Measure secured £2m of funding led by Dynata and Blockchain Valley Ventures.