Measure Protocol appoints vice-president

McLaren, who will be based in the San Francisco Bay Area, will focus on global sales and strategic partnerships for Measure Protocol.

The role of vice-president of sales is a new position for the company.

Before joining Measure Protocol, McLaren also served as vice-president at SimilarWeb, Verto Analytics and ComScore, and started his career at Giga Information Group/Forrester Research.

Owen Hanks, chief executive of Measure Protocol, said: “John brings a wealth of commercial experience to our team and his expertise will help drive us forward to meet our growth and partnership goals.”