NEWS18 November 2020

Measure Protocol adds mobile insight tool

Mobile News Technology UK

UK – Blockchain data marketplace Measure Protocol has launched a tool for data buyers to access consumer digital, app and media consumption data.

woman typing on a mobile phone

The ‘Retro’ service is available across iOS and Android mobile operating systems and offers data on how consumers use apps and devices and consume media, within a permission-based environment.

Measure Protocol said the tool, which operates within the company’s MSR app, would make it easier and to gather data that has previously been difficult to collect.