NEWS18 November 2020

Measure Protocol adds mobile insight tool

Mobile News Technology UK

UK – Blockchain data marketplace Measure Protocol has launched a tool for data buyers to access consumer digital, app and media consumption data.

The ‘Retro’ service is available across iOS and Android mobile operating systems and offers data on how consumers use apps and devices and consume media, within a permission-based environment.

Measure Protocol said the tool, which operates within the company’s MSR app, would make it easier and to gather data that has previously been difficult to collect.