IMS has office in New York and Los Angeles and employs 130 staff. As a result of the acquisition, it will become part of MDC Partners’ Performance Marketing Services Group which provides clients with marketing and advertising solutions through the use of data analytics and consumer insight.

Miles Nadal (pictured) chairman and CEO at MDC Partners, said: “Adding Integrated Media to the Performance Marketing Services Group speaks to our core strategy which includes dramatically increasing our resources in this important group by organic growth and acquisition over the next five years.”