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NEWS4 February 2011

MD Corston set to leave co-creation firm Sense Worldwide

People UK

UK— Sense Worldwide managing director Nick Corston is set to leave the co-creation agency in April, just shy of three years in the role.

The former Agency.com sales and marketing director said he was thinking about future projects but as yet had nothing concrete to discuss. Earlier in his career he launched the digital firms Interactive Developments and Arawak Interactive Marketing, the latter of which was merged with Craik Jones.

He told Research: “With three years under my belt here now and with the company putting a five-year plan together, I decided to seize the opportunity with the summer before me to seek new challenges.

“I’ve really enjoyed playing a key part in helping put the company on the map and see the company double in size,” said Corston.

Sense was founded 12 years ago by Jeremy Brown, who continues to lead the company. Corston said the firm was considering options for his replacement with an announcement expected in due course.

After his April departure, Corston said, he plans to spend some time surfing in Cornwall with his family. Asked when he might return to the research and marketing business, he said: “When the surf dies down and the sun goes in.”

@RESEARCH LIVE

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