NEWS21 October 2010

Max-Philipp Deitmer joins MediaCom as EMEA digital analytics head

News People UK

UK— WPP’s MediaCom has appointed Max-Philipp Deitmer as head of digital analytics for Europe, Middle East and Africa.

Deitmer, who previously spent two years as head of site analytics for Europe at Expedia, will be responsible for helping MediaCom’s clients select and put in place website analytic solutions.

He will support Oliver Gertz, EMEA managing director of the agency’s digital arm, MediaCom Interaction, and is charged with growing the firm’s digital analytics competencies, while also serving as a project consultant for its local teams.

Deitmer said: “I am excited about joining MediaCom and aim to integrate marketing and website analytics in order to create more actionable insights for our clients.”