Burrus (pictured) has 15 years’ experience in helping brands build competitive advantage through innovation, brand strategy and marketing analytics and was most recently head of customer success at ThinkVine. Prior to that he led Nielsen’s consumer neuroscience practice in North America.

Matt Kleinschmit, managing director of consumer, shopper & retail insights, said: “Blake possesses a unique blend of analytics, neuroscience and innovation experience, coupled with a proven ability to think strategically about applying these diverse disciplines to help solve client business issues.”