NEWS5 April 2016

Maru Group closes Vision Critical deal

M&A News North America UK

UK — Maru Group has closed the transaction to acquire Vision Critical’s North American spin off research consulting division, Vision Critical Research and Consulting. 

The new business will operate as a standalone entity within Maru Group as maru/vcr&c, and will be under the leadership of the current VCR&C executive team. All current VCR&C employees will retain their roles in the new independent company.

Maru Group has also recently acquired voice of the customer specialist eDigitalResearch (edr).

“This is an important next step towards our vision to become an truly international insights pioneer. Our focus at Maru Group is to build a new kind of professional services firm with technology at our core," said Ged Parton, CEO of Maru Group.

"With the acquisition of VCR&C, Maru Group companies will benefit from both advanced technology and research expertise – they’ll play an important part in delivering our client promise of fast and strategic customer insight”.