NEWS20 September 2017
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Insight & Strategy
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CANADA – Customer intelligence software provider Vision Critical has introduced product innovations to its Sparq 3 platform to improve insights for clients.
One innovation is Customer Relationship Intelligence Science (CRIS), a suite of AI apps powered by Vision Critical’s Relationship Memory, to help with faster decision-making by reviewing community activities and offering recommendations.
Another, a collaboration with VC Labs, means customers can reach community members through Facebook Messenger, or in China through WeChat.
In addition, there have been a number of third party integrations; data collection tools from SurveyGizmo and customer engagement platform, Remesh.
Divesh Sisodraker, president, chief product officer for Vision Critical, said: “Every interaction a company has with its customers is part of building the customer relationship, and the process of gathering insight is no exception.
“Every innovation we are building into the Sparq 3 platform is aimed at making it easier for our customers to focus on building relationships, while making the platform more flexible, scalable and easier to use.”
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