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NEWS3 August 2018

Maru/Matchbox hires qual VP

News North America People Retail

US – Consumer intelligence firm Maru/Matchbox has appointed anthropologist Erica Ruyle as vice-president of qualitative insights for its consumer insights division.

Ruyle was previously vice-president and lead anthropologist at Morpace, and prior to that held senior research positions at Gfk, The Pert Group and Market Strategies.

She has experience in ethnography, product innovation, co-creation and strategic workshops. 

Tommy Stinson, managing director of qualitative insights at Maru/Matchbox, said: “Erica’s passion for creative approaches to uncovering deep cultural insight is undeniable. She is an established strategic insights specialist.”

Maru Group chief executive Ged Parton added: “Erica’s background in anthropology provides an invaluable lens to interpret consumer behaviour and the surrounding culture that drives it. [Her appointment] is an important part of our growing investment in strategic qualitative expertise.”

@RESEARCH LIVE

1 Comment

10 months ago

Great to hear of a company that really understands and recognises the value that a social anthropologist can bring to strategic decision making in business! Go Maru/Matchbox and Erica Ruyle!

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