She was previously vice president of marketing at MarketTools’ ZoomPanel business and has spent 20 years working in various marketing and research roles in technology companies.

Millard will now be responsible for leading all MarketTools’ corporate and field marketing activities.

MarketTools CEO Scott Arnold said: “Amy’s experience as a marketing leader for technology innovators and her knowledge of the market research industry makes her a natural choice at this critical and exciting time in our company’s growth.”