NEWS7 January 2010

MarketStar and NPD Group strike market intelligence alliance

New business North America

US— Retail research specialist The NPD Group has formed a strategic alliance with Ominicon-owned MarketStar to offer clients a range of market planning services.

MarketStar, which specialises in providing retail clients with outsourced sales and marketing services, will combine its capabilities in field sales-team deployment with NPD’s point-of-sale data with the aim of helping consumer technology companies analyse sales trends by region and customise field sales strategies.

Dave Treadway (pictured), MarketStar president, said: “This groundbreaking partnership exemplifies the impact of combining our unique market intelligence to enable brands to significantly increase the effectiveness of their sales and marketing programmes.”