MarketSight and Critical Mix form partnership

US – Global data and analytics software company MarketSight has formed a strategic partnership with data and insights company Critical Mix.

The companies said the alliance would allow users to integrate MarketSight’s data analysis platform with the survey results created by CMIX, Critical Mix’s collaborative tool for creating insights. 

Michael DeNitto, MarketSight CEO, said: "Critical Mix is a preferred source for market research firms to quickly access pre-identified, global target audiences and program engaging surveys. With our integrated solution, MarketSight users will have the ability to seamlessly access Critical Mix survey data directly in MarketSight for sophisticated analysis, easy-to-use reports and sharable presentations."

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts