NEWS19 April 2017

MarketSight and Critical Mix form partnership

News North America

US – Global data and analytics software company MarketSight has formed a strategic partnership with data and insights company Critical Mix.

The companies said the alliance would allow users to integrate MarketSight’s data analysis platform with the survey results created by CMIX, Critical Mix’s collaborative tool for creating insights. 

Michael DeNitto, MarketSight CEO, said: "Critical Mix is a preferred source for market research firms to quickly access pre-identified, global target audiences and program engaging surveys. With our integrated solution, MarketSight users will have the ability to seamlessly access Critical Mix survey data directly in MarketSight for sophisticated analysis, easy-to-use reports and sharable presentations."