Critical Mix releases ad effectiveness tool

ADvance uses Critical Mix’s global online survey community along with customised technological methods to collect and analyse results of digital ad campaigns in real-time.

It can track brand metrics such as brand awareness, purchase intent and campaign analytics such as impressions and frequency.

Keith Price, co-CEO at Critical Mix, said: “Our goal is to give our customers simplified solutions to achieve marketing objectives and boost ROI.

“ADvance delivers a fast and cost-e­ffective tool to evaluate the impact of advertising expenditures.”

In addition to ADvance’s campaign and survey analytics, added behavioural insights on exposed and control panellists are available through its partnership with InfoGroup.