NEWS5 January 2012

MarketShare and WPP settle over Simpson hiring

People UK

UK— Marketing analytics firm MarketShare Partners and its former executive Steve Simpson today issued apologies to WPP over the hiring of Simpson, who was formerly CEO of WPP’s GroupM Business Science arm and an employee of Mindshare.

The apologies, publicised in the form of a press release by WPP, stem from the settlement of court proceedings brought against Simpson for acting in breach of his duties as an employee, and against MarketShare, which has acknowledged that “employees of ours encouraged him to act in breach of [his] duties”.

Simpson says in his apology that: “I should not have undertaken work for MarketShare while still a Mindshare employee and should not have acted against Mindshare’s interests. I accept that I placed myself in a position of conflict and now regret this.”

Terms of the settlement were not disclosed.

Simpson was announced as MarketShare’s new executive vice president of global accounts and strategic growth last June, though his Linkedin profile lists his start date as August. He left the company in November.