MarketResearch.com acquires The Freedonia Group

US – MarketResearch.com has bought industry research report company The Freedonia Group for an undisclosed amount.

The acquisition provides businesses, non-profit organisations and academia a single source of market research across multiple industries, from consumer goods and services to life sciences, construction and materials to chemicals and packaging.

The Freedonia business unit will be led by Jeff Weiss, CEO of The Freedonia Group since 1997. He will report to Rob Granader, CEO and founder of MarketResearch.com and will be supported by both the Freedonia content team and MarketResearch.com sales and marketing management.

Granader said: "We are bringing together some of the industry’s most trusted brands under one umbrella, allowing us to serve our global customer base with the best selection of reports, platforms and custom services."

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts