MarketResearch.com acquires The Freedonia Group

The acquisition provides businesses, non-profit organisations and academia a single source of market research across multiple industries, from consumer goods and services to life sciences, construction and materials to chemicals and packaging.

The Freedonia business unit will be led by Jeff Weiss, CEO of The Freedonia Group since 1997. He will report to Rob Granader, CEO and founder of MarketResearch.com and will be supported by both the Freedonia content team and MarketResearch.com sales and marketing management.

Granader said: "We are bringing together some of the industry’s most trusted brands under one umbrella, allowing us to serve our global customer base with the best selection of reports, platforms and custom services."