Hall joins from B&Q, where she was insight partner. She has also previously held senior research roles at Tesco, Aviva and T-Mobile.

“We are very excited to welcome Deborah to the team,” said Danni Findlay, director of retail research at Marketing Sciences. “We have no doubt that her extensive client-side experience at blue chip companies will be invaluable to us as we constantly look to improve the insight that we deliver on retail and shopper behaviour.”