NEWS14 May 2014

Marketing Sciences buys Walnut to crack the neuroscience market

M&A News UK

UK — Marketing Sciences has acquired Walnut Group – a consumer neuroscience consultancy established last year by Cristina de Balanzó.

Andy Myers, Marketing Sciences, and Cristina de Balanzo, Walnut

Andy Myers, Marketing Sciences, and Cristina de Balanzo, Walnut

De Balanzó, who was previously a strategic planner at McCann Erickson and then global head of neuroscience for TNS, will now work with Marketing Sciences’ associate director Andy Myers to strengthen the agency’s neuroscience offer across sensory, communications and product testing. 

Jane Rudling, managing director at Marketing Sciences, said: “We have long believed in the value of neuroscience in supporting and enriching traditional methods of research. Bringing Walnut and Cristina on board makes us one of the strongest providers of neuroscience expertise in the UK. We want our clients to see the power of neuroscience and its ability to help shape effective strategies and add value to their campaigns.”

@RESEARCH LIVE

1 Comment

6 years ago

I'm sure this will be a very successful venture - best of luck!

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