De Balanzó, who was previously a strategic planner at McCann Erickson and then global head of neuroscience for TNS, will now work with Marketing Sciences’ associate director Andy Myers to strengthen the agency’s neuroscience offer across sensory, communications and product testing. 

Jane Rudling, managing director at Marketing Sciences, said: “We have long believed in the value of neuroscience in supporting and enriching traditional methods of research. Bringing Walnut and Cristina on board makes us one of the strongest providers of neuroscience expertise in the UK. We want our clients to see the power of neuroscience and its ability to help shape effective strategies and add value to their campaigns.”