NEWS2 November 2018

De Balanzo made Walnut Unlimited’s consultancy director

News People UK

UK – The original founder of Walnut, Cristina de Balanzo, has returned after maternity leave to take up the role of consultancy director in the reorganised Walnut Unlimited.

Cristina de Balanzo

Prior to Walnut Unlimited, de Balanzo (pictured) was global head of neuroscience at TNS and has also worked in advertising agencies inlcuding McCann Erickson.

She said: “We researchers need to provide a new vision on how tools and data are used and collected. We need to offer a wider, multidimensional approach to integrating information from the existing methods, but taking neuroscience and behavioural economics learnings at the heart to interpret the data and provide human insights.”

Walnut Unlimited was formed when ICM Direct, ICM Unlimited and Marketing Sciences merged in December 2017.