NEWS18 March 2021

Marketing agencies launch European family insight network

Europe FMCG Leisure & Arts News UK Youth

UK – Full-service marketing agency Kids Industries has partnered with family specialist agencies in France, Germany and Spain to launch an industry network to share insights about parents and children.

Child colouring in kids research_crop

As well as Kids Industries from the UK, The League network comprises French marketing agency Com des Enfants, Germany’s KB&B and Spain’s The Modern Kids & Family.

The network aims to offer cross-country services including research and surveys, social media, brand strategy and design, and innovation, with agencies working together on joint client campaigns.

It has conducted its first joint survey with parents in the UK, France, Italy, Germany and Spain to explore differences and commonalities in family life across the countries.

Gary Pope, chief executive and co-founder, Kids Industries, said: “The League means we can exchange insights and opinions across borders to the benefit of all five agencies, and share that insight with clients in FMCG, gaming, entertainment, not for profit and travel.”