NEWS5 July 2022

Market Measures expands team

News People UK

UK – Insights consultancy Market Measures has appointed Crispin Boon as a director of the company, Stef Larden as commercial director and Michael Fine as board adviser.

Head shot of Crispin Boon

Boon (pictured) returns to Market Measures, where his career began, having amassed 25 years’ experience working across fast-moving consumer goods (FMCG) manufacturers, retailers and casual dining brands.

Most recently, Boon was research director at Walnut Unlimited, focusing on the FMCG sector and covering packaging, pricing and range optimisation. 

Larden was previously business development director at Kantar Worldpanel, responsible for the fashion, entertainment and alcohol new business teams. 

Fine has spent more than 30 years advising boards and investors in the consumer and retail sector. For 17 years he was a board member of Javelin Group and ran the firm’s commercial and operational due diligence practice.

His new role at Market Measures will see him help the company plan and execute its next phase of growth, which will include a significant brand refresh.

“We’re thrilled to welcome three such well-respected and talented people to Market Measures,” commented chief executive John Gurd. “They all add a huge amount of experience and know-how to our team and we very much look forward to working with them for years to come.”