Market Force Information adds focus groups

Both in-person and online focus groups will be available through the partnership, which will give Market Force clients access to a panel of 1.6 million members and 20 focus group facilities across the US.

Market Force focuses on quantitative tools including customer experience and employee engagement surveys.

Ray Walsh, chief executive at Market Force, said: "Our clients want to understand what matters most to their customers, and this new partnership will enable us to help determine what they should be measuring and why."

Laura Livers, chief executive at Focus Pointe Global, added: "We are thrilled to be partnering with Market Force to offer qualitative research methodologies to their quantitative toolbox."