Focus Pointe Global acquires Trotta Associates
Focus Pointe Global says the deal will expand its operation to 19 research facilities across the States. The company also plans to move its current location in Santa Monica to Trotta’s facility in Los Angeles during the first quarter of 2018.
Trotta’s research database will add to Focus Pointe Global’s qualitative panel, which has 1.6 million members, primarily in the Southern Californian market.
Trotta Associates Diane Trotta said the firm’s clients would benefit from Focus Pointe Global's “expansive suite of service offerings and national locations".
Following the acquisition, the management team will continue to be led by Laura Livers, chief executive of Focus Pointe Global (pictured).
Livers said the "combined talent and geographic footprint" resulting from the deal would allow for broader research choices for the company’s current and future client base.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments