NEWS6 September 2011

Maritz acquires German loyalty research firm Imagin

Europe M&A

GERMANY— Maritz Research has struck a deal to acquire stakeholder-feedback management firm Imagin and its call centre subsidiary Customer Care International.

Headquartered in Wiesbaden, Imagin offers its clients a range of customer satisfaction and loyalty, feedback management and customer value management services.

The firm’s 75 employees will swell Maritz’s European ranks to more than 230 staff in Europe and 900 on a global basis.

Stephan Thun, managing director of Maritz Research’s European offices, said: “We are delighted that Imagin is now a part of Maritz Research. With this pooled expertise, we will acquire additional clients in new industries and strengthen our existing customer relationships with new research solutions.”

Thun ispictured (centre) with Imagin co-chairmen Klaus Bochmann (left) and Thomas Ewen.

@RESEARCH LIVE

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