NEWS20 January 2015

Margo Swadley joins Kantar in new MD role

News People UK

UK — Kantar Media has announced that Margo Swadley has joined as managing director for UK TV and Video Measurement.

Swadley (pictured) joins from the BBC, where she held numerous roles, most recently director of Marketing & Audiences. Prior to the BBC, Swadley worked at Added Value and Research International.

Swadley’s new role will see her take responsibility for Kantar’s contracts to provide panel and census measurement services to BARB.

“The creation of this new role reinforces our commitment to partner with BARB and the UK TV industry as it navigates a period of unprecedented change,” said Richard Asquith, global CEO of Kantar Media Audiences. “Margo is widely respected in the business and her experience in both broadcaster and research supplier roles is a perfect fit for this role.”

She will take up the new position in March 2015.