Margo Swadley joins Kantar in new MD role
Swadley (pictured) joins from the BBC, where she held numerous roles, most recently director of Marketing & Audiences. Prior to the BBC, Swadley worked at Added Value and Research International.
Swadley’s new role will see her take responsibility for Kantar’s contracts to provide panel and census measurement services to BARB.
“The creation of this new role reinforces our commitment to partner with BARB and the UK TV industry as it navigates a period of unprecedented change,” said Richard Asquith, global CEO of Kantar Media Audiences. “Margo is widely respected in the business and her experience in both broadcaster and research supplier roles is a perfect fit for this role.”
She will take up the new position in March 2015.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments