The platform, ‘Parallax Initiative’, will combine the companies’ data resources and expertise, offering qualitative and quantitative insights for animal health clients.

Jim Thomas, director of analytical services at Animalytix and senior business advisor for M/A/R/C Research, will lead the offer. Thomas was formerly senior manager global market intelligence and portfolio management at Bayer Animal Health.

Thomas said: “For a market researcher, the primary challenge is always to better understand both ‘what’ is happening and ‘why’. Delivering those insights can prove to be surprisingly challenging in many instances due to gaps in our understanding of the market or of the factors driving customer behaviours. I am beyond excited to have the opportunity to harness the capabilities of these resources to address those questions on behalf of our shared clientele.”