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NEWS25 February 2013

Mallardi dives into Blueocean

North America People

US — Analytics firm Blueocean Market Intelligence has hired Mark Mallardi as senior vice-president of client development.

Mallardi joins after a year at Buyology – Martin Lindstrom’s neuromarketing agency – where he was executive vice-president, sales and marketing. In his new role, Mallardi will be focused on expanding Blueocean’s client roster.

“Mark is a talented leader with many years of experience in building and motivating highly successful sales teams, cultivating new client relationships and delivering strategies that result in business impact,” said Blueocean’s CEO Kumar Mehta.