NEWS19 February 2014

Blueocean Market Intelligence acquires Cognicient

M&A North America

US — Research and analytics firm Blueocean has announced its acquisition of Cognicient, a research technology provider specialising in data integration.

The acquisition will enable Blueocean to deliver Cognicient’s LINK software suite to its enterprise company clients. According to Blueocean, LINK enables businesses to create single, real-time data repositories.

“Blueocean Market Intelligence’s analytics expertise combined with Cognicient’s advanced data management and reporting system will enable marketing managers worldwide the ability to integrate and leverage all of their data assets to generate a true 360 view of their customers,” said Blueocean CEO, Kumar Mehta.