The company was originally launched as Federated Sample, but rebranded as Lucid in 2015 to support its full product suite of Federated Sample, Fulcrum (an automated sample marketplace), and Proof (digital marketing and advertising measurement). 

“Lucid has tripled in size and revenue since the beginning of 2015, and we continue to see phenomenal momentum and growth since we started the company seven years ago. I have continued to be impressed with the calibre of the team that we have built and their ability to build disruptive, market- leading products and deliver exceptional service,” said Patrick Comer, CEO and founder of Lucid (pictured).

“This financing allows Lucid to further invest in our team, build solutions and provide support to our clients at a pace the supersedes our competitors and lead the industry.”