NEWS19 February 2019

Lucid joins forces with Welcome Research for Hispanic panellists

New business News North America

US – Programmatic sample platform Lucid has partnered with US-based survey panel Welcome Research specialising in reaching Hispanic audiences.

Lucid can now connect researchers with more than a million Spanish-dominant Hispanic respondents in the US via Welcome Research’s mobile-first community Spanish-speaking community known as “SABEResPODER” (translated as ‘knowledge is power’). It has more than one million users, adding 10,000 to 20,000 new eligible panellists every month.

Welcome Research’s respondents are available now on the Lucid Marketplace.

Eli Ackerman, executive director, digital monetisation at Lucid said: “By integrating Welcome Research as a marketplace supplier, Lucid can offer even better and more representative data to our clients.”