NEWS28 November 2018

Lucid boosts EMEA business development

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UK – Programmatic sample platform Lucid has expanded its commercial team in Europe with the appointment of two new hires.

Julie Tebeka and Ren Kainth Lucid 2_crop

Julie Tebeka (pictured, left) has been appointed as business development director for Southern Europe, responsible for leading the company’s expansion into Spain, France and Italy. Tebeka joins from Nielsen, where she was senior account director for the UK and Germany.

Emel Mohammadally, vice-president EMEA at Lucid, said: “Julie’s experience will be invaluable as we tap into these key markets in Southern Europe.”

Ren Kainth has joined Lucid as business development director audience for EMEA. Kainth will oversee the launch of Lucid Audience, a set of tools to measure audience quality and campaign impact. Prior to Lucid, she held roles at Telemetry, Telaria, and Taboola.

Mohammadally added: “With Ren’s experience in driving new business and managing commercial partnerships, the Lucid Audience offerings will thrive in EMEA.”