The company will instead bring together all services under its Monetisation, Marketplace and Audience product sets, although all current and future products will continue to operate in the same manner.

Founded in 2010, Lucid rebranded from Federated Sample in 2015, with its software licensing and managed services units, Fulcrum and Federated Sample, functioning as separate businesses under the Lucid brand.  

Brett Schnittlich, president at Lucid, said: “This is an evolution of our brand, but also reinforcing the vision we have held since 2010. When we rebranded as Lucid in 2015, the goal was to bring transparency to the sample industry. Today, we are evolving our brand under that mission and creating a more straightforward Lucid.”