Bidlack (pictured) will oversee Lucid’s product team as well as help Lucid grow and innovate its product suite.

She joins from Movable Ink where she was also senior vice-president of product. Among her other roles she has worked at IBM, Microsoft, and Experian.

Lucid’s chief technical officer, Rick Pittenger, said, “As a strong leader with deep expertise building software-as-a-service products that have advanced digital marketing, adtech, and martech, Bridget brings talent and experience that aligns with our vision for Lucid’s future.”