Lucid appoints Bidlack as SVP

Bidlack (pictured) will oversee Lucid’s product team as well as help Lucid grow and innovate its product suite.

She joins from Movable Ink where she was also senior vice-president of product. Among her other roles she has worked at IBM, Microsoft, and Experian.

Lucid’s chief technical officer, Rick Pittenger, said, “As a strong leader with deep expertise building software-as-a-service products that have advanced digital marketing, adtech, and martech, Bridget brings talent and experience that aligns with our vision for Lucid’s future.”