NEWS14 August 2015

LivingLens and Market Logic announce partnership

News UK

UK — LivingLens and Market Logic have announced a partnership to integrate LivingLens’ video data mining and analytics platform into Market Logic’s marketing information systems.

LivingLens’ consumer video capabilities are already embedded inside Market Logic’s offering. The integrated offer will mean Market Logic’s cognitive services can be used to extract meaning from LivingLens’ video content and to consolidate it with other consumer-facing data sources.

The alliance will cover all aspects of business, including joint marketing and technical alignment of the companies’ roadmaps.

“When a marketer watches a video of a consumer using their brand, they need to see the related findings from other usage and attitude research for context,” said Kay Iversen, Market Logic CEO. “Conversely, when a marketer is reviewing facts about consumers from primary and secondary research reports, it’s great to reference compelling video content that brings this evidence to life.

“LivingLens have fantastic technology and a great roadmap. The new alliance will enrich our users’ experience by applying deeper analytical techniques to all content to inspire consumer-driven marketing decisions”.