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NEWS1 July 2019

Toyota selects Market Logic for insights

Automotive Europe New business News North America

GERMANY – Insights portal Market Logic has been appointed by Toyota Motor North America (TMNA) to supply its consumer insights knowledge management system.

Toyota will power its insights engine with natural language processing for search, collaboration features, video transcription and data integration.

The car manufacturer set Market Logic three objectives: to drive greater efficiency and effectiveness with their insights; to improve the consumer insights team and client working relationship; and to demonstrate the value of the consumer insights team and drive greater visibility within TMNA, Toyota Motor Corporation and Toyota affiliates.

Jon Ciarletta, TMNA senior consumer insights manager, said: "We were looking for more than a software provider. In addition to our essential requirements for functional performance, alignment with our branding and design aesthetic, and high security, we needed to work with a team that could act as a strategic advisor as we enter this next phase of data integration, efficiency and growth."

Market Logic CEO, Kay Iversen, said: "Toyota is at the cutting edge of the use of insights. As the first automotive company Market Logic is working with, we are excited to share our experiences to help Toyota to run an insights-driven business."

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