Livek named Rentrak CEO, Rosenbaum remains chairman

Livek joins from Experian Research Services, where he was co-president. Before that he was co-chair and director of Simmons Market Research Bureau, helping steer the business through its acquisition by Experian in 2004.

He is also a former president and CEO of lifestyle and media research company Scarborough, and was a sales and marketing VP earlier in his career at radio ratings firm Arbitron.

Rosenbaum, who has been Rentrak’s chairman and CEO since September 2000, said: “I am confident that we have in Bill the ideal strategic and operational expertise to ensure continued growth opportunities for the company that will evolve Rentrak into a multi-screen measurement and research powerhouse.

“When I joined this company, I saw enormous opportunity to transform Rentrak into a trusted partner in media analytics across home entertainment, theatrical and cable. With the recent addition of mobile usage and linear television measurement services, I make the transition with a great sense of accomplishment.”

Rentrak yesterday announced a partnership with technology firm Concurrent to measure video consumption across TV, mobile and the web. Details on how the system will work were sketchy, but Concurrent will collect the data while Rentrak provides measurement, analytics and reporting.

“The end result,” the partners said, “is expected to be a near-real-time, 360-degree view of video and advertising consumption patterns, ensuring a maximum return on advertising investment.”