NEWS5 September 2014

Lightspeed GMI revealed as new global brand

US — Kantar-owned Lightspeed has unveiled the merged brand and logo for its integrated research company, Lightspeed GMI, following the acquisition of online panel and survey technology provider GMI in 2011.

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The company has introduced a tagline for the streamlined business ‘We Make Research Easy’ and a new corporate website.

The rebrand marks the complete integration of Global Market Insite (GMI) to Lightspeed Research. Lightspeed Research was established in 1996, and now involves 5.5 million online panelists across proprietary panels in 40 countries.

David Day, president and global chief executive officer (pictured), said: “It is clear we have transitioned from a traditional research panel company to a digital data collection enterprise that provides a comprehensive set of services and business solutions to an ever-increasing variety of customers.”