NEWS6 January 2015
US — Global digital data collection company Lightspeed GMI has announced a collaboration with SportsOnEarth.com so that baseball fans can join its global panels.
The website owned by MLB Advanced Media is dedicated to sports writing and fits with the company’s strategy of building a diverse client base.
Andrew Cayton, Lightspeed’s chief operating officer said: “Through this partnership we have recruited a great number of males to our growing panels, a recognisable industry challenge.”
This partnership follows on from the announcement last month that Lightspeed GMI was working with MovieTickets.com so movie fans could also join its panels. By completing online surveys hosted by Lightspeed GMI, MovieTickets.com customers can redeem their survey reward points to purchase advance movie tickets.
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