NEWS2 November 2009

LeGo, MyResearch and Perceptor form ‘knowledge partnership’

Europe New business

EUROPE— Three research agencies from Germany, Denmark and Norway have formed a ‘knowledge partnership’ to share complementary sector expertise and local knowledge.

LeGo Research, set up recently by former Synovate manager Lenard Goedeke in Hamburg, has partnered with Danish firm MyResearch and Norwegian agency Perceptor. Goedeke said: “The complementary knowledge will enable us to offer our clients a broader portfolio and – more importantly – deliver deeper insights to business challenges.”

Leif Henrik Husom, founder and owner of Perceptor, said: “Clients are increasingly questioning the value and usefulness of lock-in strategies from standardised research solutions from the larger research providers. Cross-border sharing of knowledge and experience will benefit our local clients without having to buy ‘the whole package’.”

One of the network’s first joint efforts will be to bring MyResearch’s established online research offering to the German and Norwegian markets.

More providers are expected to join the network “very soon”, the partners said.