NEWS20 February 2015

Lego is world’s most powerful brand

Finance News UK

UK — Lego has overtaken Ferrari to be crowned the world’s most powerful brand, coming top in brand valuation and strategy consultancy Brand Finance’s Brand Strength Index.


But while Lego, helped in no small part to the success of the Lego Movie, scored well across measures such as familiarity, loyalty, promotion, staff satisfaction and corporate reputation, it was the ever-dominant Apple that achieved the highest brand value ever recorded in this measurement with a brand valuation of $128.3 billion.

Brand value is calculated by combining brand strength information with financial data and Apple has recently set a quarterly profit record of $18bn thanks to sales of its iPhone 6.

Brand Finance CEO David Haigh said: “The Apple brand is worth $128bn. That value is huge not just in its own terms but also as a proportion of Apple’s record-breaking corporate valuation. It goes to show how valuable brands are as business assets.”

Meanwhile, Twitter was the fastest growing brand, almost tripling its brand value in a year, increasing from $1.5bn in early 2014 to $4.4bn now. Other tech giants Baidu and Facebook have also grown strongly, by 161% and 146% respectively.

The full list of results can be found here.