Leger hires VP for Vancouver office

In his new role, Allsopp (pictured) will develop client accounts across British Columbia, and will seek to expand the company’s work on the Canadian west coast. The position is a new role at Leger, following the company’s purchase of National Research Group last year.

Before joining Leger, Allsopp was vice-president of Ipsos’s Vancouver office, where he managed qualitative and quantitative research projects and specialised in lotteries, gaming and travel and tourism.

Montreal-headquartered Leger has offices across Canada and the US.

Jean-Marc Léger, president of Leger, said: “Jason’s extensive knowledge of market research and advanced analytics, situated within the broader context of his regional knowledge, makes him an asset to our clients in western Canada.”