Leger completes Insights West acquisition

The acquisition will see the 20-strong Insights West team integrated into Leger’s Vancouver team, with the Insights West branding maintained for the company’s online panel.

Steve Mossop, president and founder of Insights West, will become executive vice-president at Leger’s Vancouver office as a result of the acquisition.

Leger said that the acquisition would help the company expand in Vancouver and British Columbia and increase the size of its ‘Leger Opinion’ panel.

The acquisition is the second in less than a month for Leger, having earlier acquired digital marketing agency Ressac, and 12^th in total.

Jean-Marc Léger (pictured), president at Leger, said: “This acquisition represents the union of two companies with the same values, same approach, and same commitment to providing clients with actionable strategic insights based on a solid and accurate online panel.”

Mossop added: “I’m thrilled to be joining the Leger team nearly 10 years after I started Insights West.

“My team is ready to join the fastest-growing research company with the largest and best online panel in Canada, and we are eager to introduce our clients to an expanded toolbox and set of capabilities.”