Leger and Ressac launch digital performance brand

The agency, called Leger DGTL, will act as a creative performance agency using market research techniques, analytics and content and digital performance.

Specifically, Leger DGTL will offer performance marketing, digital business consulting, content creation and strategy, social media management, analytics and influencer marketing, as well as making market research on the digital industry available to its clients and the public.

Leger DGTL follows from the acquisition of Ressac by Leger in October 2021, with both companies collaborating on the formation of the new agency.

Jean-Marc Léger, president of Leger, said: “With the addition of performance and digital content strategy delivery, Leger DGTL offers a personalised, integrated, but above all, measurable solution.”

Pablo Stevenson, president of Leger DGTL, said: “This new agency fills a critical need for data-driven decision-making in the marketplace.

“The full integration with Leger allows us to have access to strategic information that goes far beyond what is available on digital platforms.”