Leger acquires boutique research consultancy
The deal will see Anik Karimjee, owner of Rank Research Group, join Leger as executive vice-president, consumer insights to lead the growth and development of Leger’s consumer insights division.
Rank Research Group is more than 20 years old and is based in Toronto, focusing on research and strategy.
Jean-Marc Léger, president at Leger, said: “This is a significant moment for Leger. Anik’s leadership, insight and passion for innovation will help us strengthen our position as a North American leader in consumer insights. We’re thrilled to welcome him and Rank Research Group to the team.”
Karimjee added: “We are extremely excited to join Leger Marketing and lead the enhanced insights division.
“This is a unique opportunity to work with a dynamic team of professionals, to innovate, and to grow our practice area to new heights. Together, we will transform consumer data into strategic, actionable insights that drive success for our clients.”
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