Leger creates AI council

CANADA – Canadian-owned polling, research and analytics firm Leger has formed an AI scientific committee to support the business’ decision-making on AI.

Montreal

The committee will seek to inform, challenge and guide Leger’s AI-related decisions, and will act as an external advisory body, aiming to make sure any AI initiatives align with best practice.

The committee will be chaired by Jacques Nantel, professor emeritus at HEC Montréal, and will also include Jean-Marc Léger, president and founder at Leger, and Sarah Mottet, vice-president, transformation and AI, at Leger.

Other members of the committee include Maxime Cohen, professor and scale AI chair in data science for retail at McGill University in Canada; Ray Poynter, co-founder at Research Wise AI and founder at NewMR in the UK; Dharmendra Jain, president at Actnable AI in Kenya; and Sarah Mjidou, president and founder at ALNIXIA in Canada.

Mottet said: “Surrounding ourselves with independent experts is essential to fully understand both local and global challenges and making informed decisions.

“This committee will help us structure and optimise our use of AI in a thoughtful, methodical and practical way, while remaining fully aligned with our mission.”  

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts