The acquisition will see Largo set up a permanent presence in the US under the Largo US branding, with E-Poll chief executive and president Gerry Philpott to head up the Largo US operation as executive vice-president.

E-Poll will continue to operate as a standalone brand with all 13 staff retained, and senior leadership gaining expanded Largo US roles. Largo will also place several staff within E-Poll’s Los Angeles headquarters.

In addition, Largo said the companies would help create a predictive decision-making engine to allow E-Poll to scale its measurement methodologies into international markets using Largo’s digital twin infrastructure.

Largo was launched in 2020 and focuses on AI tools for the film, television and advertising industries, with backing from Hollywood actor Sylvester Stallone and Thomas Tippl, vice-chairman at Activision Blizzard. It is headqaurtered in Lausanne, Switzerland.

Last year, Largo acquired London-based market research technology and consultancy business QuMind.

E-Poll Market Research was founded in 1997 and runs the E-Score tool, which tracks more than 17,000 celebrities, brands, TV programmes and cultural trends, and a consumer insights platform.

Sami Arpa (pictured centre), chief executive and co-founder at Largo, said: “We’re excited to be joining forces with E-Poll, who share our vision for redefining the future of data backed market intelligence.”  

Philpott (pictured right) added: “Largo is a young and dynamic company doing great things and is a perfect fit for the products and services we’ve been delivering to clients for decades. They have a clear vision for the future and I’m very excited to help them make that happen.” 

Pictured left to right: Celine Udriot, chief operating officer at Largo; Sami Arpa, chief executive at Largo; Gerry Philpott, chief executive at E-poll.