Kynetec appoints COO for animal health market

Siren (pictured) has more than 20 years’ experience providing data, insights and marketing support to the companion animal market. He joined Kynetec in 2016, where he was most recently senior vice-president for Kynetec’s animal health subscription services business in North America. 

Prior to joining Kynetec he was with Ipsos animal health for 14 years, after starting his career in marketing with Siemens and Mercedes-Benz.

Siren possesses a broad range of experience relating to quantitative and qualitative methodologies. His areas of specialisation include pricing, segmentation, customer satisfaction, new product development and customer journey.

For the past three years, he has been responsible for rolling out Kynetec’s PetTrak offering to some of the major animal health players in North America.  

Talking about his new role, Siren said: “I look forward to working with our exceptional global team of animal health data and insights experts, to collectively build on Kynetec’s long history of success.

“This includes leading a tech-enabled organisation to deliver unique data solutions, insightful analytics and scalable operations in new countries and categories.”