NEWS2 June 2023

Kynetec acquires Brazilian agricultural data company

Latin America M&A News

BRAZIL – Agricultural and animal health data and analytics firm Kynetec has acquired Brazilian price and retailer monitoring business MQ Solutions for an undisclosed amount.

Tractor on a farm

MQ Solutions’ team will join Kynetec, with the company providing a monthly price and retailer monitoring service tracking prices from crop protection and nutrition product dealers.

Kynetec’s FarmTrak crop protection market tracker will work alongside MQ Solutions’ monitoring service.

Daniel Wirth, chief executive at Kynetec, said: “We are very pleased to welcome the MQ Solutions team to Kynetec, strengthening our presence in Brazil to around 100 research professionals.

“We are excited to bring new valuable and actionable insights to the industry by combining MQ Solutions’ established and high-quality price tracking service with Kynetec’s FarmTrak crop protection market tracker.”

João Carlos Vianna de Oliveira and Marcelo Temperini Couto, the previous owners of MQ Solutions, said: “We are delighted that MQ Solutions will be joining Kynetec, as our two great businesses have such complementary strengths.

“By combining both fieldwork teams and accessing the detailed regional product use data from Kynetec’s FarmTrak with our pricing data means that our clients have a means to understand price movements by crop and by region.”